Lionel Messi proves, again, how powerful social media can be. The Argentinian star was having fun at home with his son, Thiago, his dog and his Space Scooter and he decided to share it with his fans and followers on Facebook. A kind gesture to get closer to his fans or a smart marketing move by Space Scooter we will never know.
Anyhow, the Facebook post got more than 435,000 likes and was shared 19,000 times, proving that Facebook is a very powerful tool to engage with fans. Having more than 73m Facebook fans like Leo Messi does also helps, of course.