Lionel Messi is the global ambassador and face of the popular EA‘s game Fifa 15. The game was released in the UK on the 26th of September (with Eden Hazard on the cover) and the promotional campaigns around it have been very intensive. Along with different printed advs and various promotional materials, EA recently released an original TV commercial where Lionel Messi features as the main star of the game.
Eden Hazard, on the other hand, is also giving exposure to the brand through branded interviews and other activities that EA organizes with their ambassador in the UK. Below these lines, an example of the latest interview published by The Sun, where he speaks about Frank Lampard and how he would like to become a Chelsea legend like him.