Adidas is one of these brands that make the best of their ambassadors. The brand understands perfectly the benefits of using brand ambassadors and use all of them intensively. We’ve seen former players like David Beckham starring in their adverts and also current football players like Lionel Messi, Xavi Hernández, Mesut Özil and a long list.
In their latest campaign is the French legend Zinedine Zidane who becocmes a gladiator to promote the new Predator Instinct.
Adidas‘ campaign for their new line of products is very intensive and not only the brand produces printed ads and TVC, but they also look for the active participation of their ambassadors in events and all kind of activities. In the example below, Xavi was exclusively interviewed during the presentation of his new boots. The interview provided great media coverage to the brand and great exposure to Xavi.