Adidas used two of its ambassadors to promote the brand’s products. Leo Messi is Adidas main ambassador and thus he is used in most of the brand´s campaigns. The latest one shows how Leo Messi is back in Barcelona wearing the new adizero f50 Messi. A boot made in monument to the way he plays and the city he plays in. Adidas also released another advert with Mesut Ozil called Instinct takes over, where the motto is “Unleash your instinct” and the brand promotes its Adidas Predator.