PUMA’s mission is to be the fastest sports brand in the world and for that they recruit the fastest ambassadors, such as Usain Bolt.
For the new campaign PUMA is using its most relevant ambassadors and Kun Agüero is, of course, one of them. He features in the latest TVC for the campaign #foreverfaster and he is actively promoting the brand using his social media accounts, where he is getting an excellent response from fans, reaching his Facebook posts almost 100k likes.
As the brand claims “Through our endless pursuit to push the sports world forward, we are Forever Faster. Not fast. Faster. Faster is more determined. It trusts its instincts, not the rules. It’s brave. It’s confident. Faster reminds the world what it means to play. Then wins it all, breaks records, breaks them again, and takes a victory lap”.
The brand states that “Since its beginnings in 1948, PUMA has developed innovative performance products for the finest, fastest athletes in history, as well as countless amazing sports enthusiasts. From football (Mario Balotelli or Kun Agüero) to golf (Lexi Thompson) to motorsport to running (Usain Bolt), these individuals set world records, win medals, and define unforgettable moments that officially change the game. These powerful player-product combinations are icons of their generations. They are the personality and momentum behind the PUMA brand. These top athletes drive us forward. And together, we push sport forward”.