David Beckham presented at the beginning of the month his new line of underwear
If there is one player that changed the World commercially wise that is David Beckham. He has been for years the most marketable athlete in the World and he still has a bunch of endorsers to support him in his new role as a former player and football legend.
Last year we saw David Beckham running in underwear in the shops of London’s Regent’s Street and in the latest campaign by H&M Beckham is pictured modelling in his AW14 Bodywear collection and showing that despite being retired he is still in very good shape.
Beckham said: ‘These new pieces for my Bodywear range at H&M have a real energy about them. I genuinely enjoy the creative process with H&M and we have had fun this time playing with colour and texture. I hope people like them as much as I do.’
David Beckham has been one of the most famous faces of H&M since 2012 and the fact that he has his own collection and line of underwear proves that he is an asset for the brand.