Monthly Archive:: marzo 2015

Pep Guardiola and the boys have a chat with Adidas

UEFA Champions League’s final will be in Berlin this season. Adidas prepared a special Game Day Plus about FC Bayern Munich and the manager and a few players become the stars of the show.

Alan Shearer has the Spirit of the Game

As part of Barclays’ activation of their partnership with the Premier League and because young fans are the future of the game, Barclays are giving away thousands of Barclays Premier League tickets and customer-only

Talking careers with Joe Hart, Zabaleta, Clichy and Kompany

Football clubs have several partners and are continually trying to grow their sponsorship portfolios. Manchester City is not an exception. One of the club’s partners is Hays, a recruiting company that operates worldwide. In

Ronaldo back in the game with PokerStars

Four years after his retirement, Brazil legend Ronaldo has revealed he will return to the pitch with NASL club Fort Lauderdale Strikers, where he is a share-holder. In the past few weeks there’s been

Gareth Bale joins Sony

Gareth Bale’s transfer was worth a reported £86m in 2013 but Real Madrid is making the best of it both on and off the pitch. Sony Mobile recently announced that Real Madrid and Wales

Wise and heavy activation of top player endorsements as a must

Spending around 6mio€ per season sponsoring the most awarded player in the world and realizing that consumers associate him with your main competitor is not precisely good news for a sports marketer. This is

David Beckham switches sports for H&M

English legend David Beckham is more than a former football player and H&M is making the best of him. The brand has been working with David Beckham for the past few years and it’s

David Villa shows his acting/singing skills

David Villa showed his acting skills in a recent collaboration with singer-songwriter Sarah Packiam and musicians Tim Mitchell and Albert Menendez in the song “New York City All The Way” addressed to all fans

Lucas Silva more engaging than ever

Lucas Silva recently published a video on his Instagram account where he showed the way from the entrance of Valdebebas to the building where the players spend the day and they have all the

Kaká is already monetizing his presence in the US

Brazilian football player Kaká has signed an endorsement deal with American dietary supplements company Midway Labs. Kaká’s presence in the United States is already bringing him commercial success and the 32-year-old midfielder, who will

Zaha ready for a Call of Duty and Berahino to Evolve

Premier League players Wilfried Zaha and Saido Berahino recently participated in a photo shoot + interview session to promote videogames Call of Duty and Evolve, respectively. As it’s been shown and mentioned several times,

Carvajal teaches Marcelo some Samba Quattro

Audi is one of Real Madrid’s main partners and one of these brands that believes football is an excellent marketing platform. In its latest TVC, the German brand chose Carvajal and Marcelo to feature

Dunga sits behind the wheel of a Chevrolet

US automotive manufacturer Chevrolet has recently announced that the brand has signed an endorsement deal with Brazilian national football team manager Dunga, proving once again, that managers and former players are very appealing to brands

Reyes, Ibai, Arbeloa… Sharing their Adidas with Twitter

Messi, Suárez, Bale or Benzema are some of the most well-known ambassadors of the German giant Adidas. However, not only the biggest ambassadors help the brand gain visibility and raise awareness. Adidas has hundreds

EA Sports’ Pro Player Tournament at the Etihad

Sergio Agüero, Samir Nasri, Dedryck Boyata and Yaya Touré recently tested their football skills with Fifa15. EA Sports organized a tournament with some of Manchester City’s stars and Agüero and Nasri faced Touré and

Wes Brown is always happy to Play

Ahead of his return to boyhood club Manchester United, the two-time Champions League winner and Sunderland defender Wes Brown visited Peterlee-based The Academy at Shotton Hall to cheer on the school’s Under 15 team

Peter Schmeichel discusses UCL with HTC

Manchester United’s legend, Peter Schmeichel, was recently seen in London for the launch of the new HTC’s UEFA Collectors Edition ‘Champions’ handset at Carphone Warehouse. HTC is one of the main sponsors of the

Messi and Suárez visit the new Adidas store in Barcelona

German brand Adidas recently opened a new store in Barcelona and the brand’s most iconic ambassador, Leo Messi, was there for the innauguration. The Argentinian icon was the guest of honour during the evening

Memphis Depay joins Under Armour

The PSV and Netherlands winger, Memphis Depay, will endorse the American brand for a multi-year period, starting immediately. He will wear Under Armour’s soon-to-be-launched boots in matches and training sessions. He will also appear