Brand Activation Archive

Arsenal player and France international Olivier Giroud has become a brand ambassador for Beardilizer. The striker has agreed a one-year deal with the beard care brand, and will be the face of the Phytobiol-owned

Luis Suárez is Uruguay’s most popular football player and a few brands from his home country seized the opportunity to gain visibility next to him. One of them is Uruguayan banc and financial services

The launch of the new FIFA18 has generated a lot of noise, but competitors like Konami have also been working to make the best of its products. Global English superstar David Beckham was announced

Argentinian star Lionel Messi keeps expanding his portfolio of endorsements and recently signed an agreement with Spanish eyewear makers Hawkers. The FC Barcelona striker follows the steps of teammate Luis Suárez, who has been

FC Barcelona defender Gerard Piqué joined his partner, and popular Colombian singer, Shakira as the newest ambassador of Costa Cruises. The popular brand chose the defender to be the face of the refreshing summer

French international Antoine Griezmann has added yet another personal partner to his collection, as he was announced as the latest brand ambassador for Swiss watchmaker HYT. The Atletico Madrid forward became the face of

Spanish star Andrés Iniesta has signed a two-year personal endorsement with online forex broker UFX.com, to become its global ambassador and the face of the brand and feature on its website and different campaigns.

Since he arrived at Tottenham in 2015, Dele Alli has certainly cemented his standing as one of England’s current best players, but would he be any good at other sports? BT Sport decided to

Korean electronics giant LG has looked back, again, to football to promote its newest LG SUPER UHD Nano Cell TV. On this occasion, English player Adam Lallana and former Liverpool teammate and legend Steven

Back in 2015, Portuguese star Cristiano Ronaldo signed a 3-year multimillion deal with telecoms giant Altice. Since then, we have seen the striker starring in TVCs for a number of its subsidiaries: HOT in

California electronics manufacturer Monster announced over the summer that Argentinian international football star Paulo Dybala was joining the team as its latest brand ambassador. Paulo will join Cristiano Ronaldo, who also works with the

Chilean star Alexis Sánchez is one of the best players in the Premier League and always pursues excellence and doesn’t settle for anything less than that. This is the message that the player delivers for

Joining the likes of Lady Gaga or the All Blacks, David Beckham became Tudor‘s newest ambassador a few months ago. The Swiss watchmaker launched its partnership with the English star by making him the face

Branded interviews are very common in the UK, but it’s not the only country were this formula is successfully used. We recently saw another great example in Spain, where Real Madrid’s winger Lucas Vázquez

Manchester City’s manager Pep Guardiola is one of the most popular and influential characters in modern football and Mexican Tecate chose him to send a very special message. Pep Guardiola is not known for

Chilean football player Alexis Sánchez has a long standing relationship with Movistar in his home country. For years, he has been the face of the telecoms giant in Chile and has featured in TV

Brazilian star Neymar Jr. has been raising awareness for watch manufacturer GaGà Milano for a few months, and bosses at the international brand couldn’t be happier. Neymar’s passion for GaGà Milano watches, which started

M&M’s keeps activating its partnership with DJMariio (2.3 million subscribers on his channel) and on this occasion the popular brand did two football related campaigns with the Spanish youtuber. For the first one, M&M’s took

ElChurches and DoctorePollo put together a number of football challenges with Cola-Cao’s AirFutbol, the new gadget from the instant chocolate Brand. With the different challenges, both ElChurches (3.1 million subscribers on his cannel) and

Instant payments app VERSE used DoctorePollo and DjMariio’s youtube channels to create a branded content campaign and to promote the app. Both Primetubers, with 1.1 and 2.3 million subscribers on their channels, respectively, were