Brand Activation Archive

Team Pepsi strikes again

Messi, Kun Aguero and Sergio Ramos, among others, feature in the most recent campaign from Pepsi. Floowing with the campaign #FutbolNow iniciated a few weeks ago, players from team Pepsi take part in the

Álvaro Negredo & co. in Adidas’ latest campaign

Adidas’ new campaign’s called “Unlock the game”. It features Alvaro “The Beast” Negredo, Luis Suarez, Juan Mata or Leighton Baines among others.

Joe Hart challenges fans to win a fantastic trip

In his most recent campaign for the PepsiCo owned brand, Joe Hart challenges fans to beat him in a penalty shootout for the chance to win a fantastic trip with their mates. The campaign,

Iniesta, Marc Márquez and Dani Pedrosa with Honda

Andrés Iniesta and the MotoGP stars together to promote the latest model from Honda. In the latest campaign from Honda, the brand has managed to bring together three superstars and true champions like Andrés

Pepe Reina and McDonalds

Pepe Reina presents the Player Escort McDonalds initiative, which will take two children Brazil. The footballer Pepe Reina presented at the beginning of the month the “Player Escort Spain” campaign “Live your dream”. As

Cesc Fábregas latest spot with Beats by Dr. Dre

Cesc Fabregas Stars in Beats by Dre Commercial with Barcelona-Real Madrid Theme. This one is a good example of how brands take advantage of their associations with football players to gain exposure, raise awareness

Thierry Henry in yet another challenge for PUMA

Thierry Henry challenges fans to prove their skills in the goal.  PUMA continues with their cool activation campaigns with the players they sponsor. This time is Thierry Henry, one of the PUMA’s most famous

Premier League target Fernando signs new deal

Portuguese soccer player Fernando Francisco Reges has signed a boot deal with Warrior. The Brazilian-born midfielder, who plies his trade for Portuguese Primeira Liga side FC Porto, will wear boots from the brand’s Skreamer

Daniel Sturridge welcomes 2014 Fifa World Cup Trophy Tour to Great Britain

England and Liverpool striker Daniel Sturridge proudly welcomed the FIFA World Cup™ Trophy to London today as the world’s largest FIFA World Cup™ Trophy Tour by Coca‑Cola rolled into Great Britain. Daniel Sturridge, who

Rickie Lambert Q&A with EA

The next couple of months will be massive in the career of Rickie Lambert as he explained during the launch of EA’s new game Titanfall. EA recently organised a media session with Rickie Lambert

Police unveils latest commercial with Neymar JR.

Police released their latest TV commercial featuring Neymar Jr. A leader in the eyewear business, Italian lifestyle brand Police were pleased to announce last year Brazilian football player, Neymar Jr, as the new Global

Dare to Zlatan

Nike launches its latest campaign “Dare to Zlatan” with Zlatan Ibrahimovic Sweden and Paris St Germain striker Zlatan Ibrahimovic is one of the best footballers on the planet. His secret is simple: he’s prepared

Hyundai signs Kaka and Casillas for World Cup

Hyundai has named Kaka and Iker Casillas as brand ambassadors for its sponsorship of the 2014 Fifa World Cup. The Brazilian midfielder and Spanish goalkeeper will participate in a year-long campaign for the Korean

Indian company Collectabillia ties up with star footballer Lionel Messi

Celebrity commerce company Collectabillia, in partnership with iAccy, announced its association with four-time Ballon D’Or winner Lionel Messi for exclusive rights to manufacture a range of covers for mobiles, laptops and tablets under the player’s own brand, Messi. The stylish

Lay’s with Lionel Messi

Lionel Messi features in an advertisement aimed at Brazil World Cup 2014. This time, the Argentinian star appears in the heart of Rio de Janeiro, one of the most important venues for the World

Messi road to Brazil with Adidas

Leo Messi on the road to 2014 World Cup with Adidas – Fast or Fail. Messi is Adidas‘ biggest ambassador and he is the star of most of the brand’s spots and campaigns. In the

Beckham follows Mourinho with new deal with Jaguar

Automotive manufacturer Jaguar Land Rover (JLR) has signed former soccer star David Beckham as an ambassador for Jaguar in China. The 38-year-old Englishman, whose playing career took in title-winning stints at Manchester United, Real

New endorsement keeps Peralta energised

Energy drink manufacturers Living Essentials have signed Mexican soccer player Oribe Peralta as an ambassador for their 5-hour Energy brand. Peralta, a Mexico international and winner of the 2013 Concacaf player of the year

Nike changes football boots forever with new Magista

Andrés Iniesta unveils new boot featuring distinctive silhouette and Nike Flyknit technology for unprecedented fit, feel and control. Building on Nike’s history of ground-breaking innovation in performance footwear, the radical new Magista Football boot