Brand Activation Archive

A London-based startup is reportedly enjoying faster growth than some of the most successful technology firms in the world and Cristiano Ronaldo has actively helped towards this huge success. Sportlobster, a British social network

Real Madrid star Gareth Bale features in the latest round of print and TV ads from BT Sport The fresh ads – which feature Bale discussing the importance of making the right decision –

Rio Ferdinand decides to give a try to MMA EA Sports, the sports arm of video games manufacturer Electronic Arts, has signed deals with ex-Manchester United soccer player Rio Ferdinand and UFC fighter Brad

Despite not being in the World Cup, Zlatan Ibrahimovic is one of Nike‘s most popular ambassadors and his set of skills and his style on and off the pitch make him the best candidate

Cristiano Ronaldo and Neymar Jr. have their own short videos After the success of the latest animation campaign by Nike and their advert called “The last game”, the brand continues leveraging its Risk Everything

Paolo Rossi, Zinedine Zidane and Fabio Cannavaro are Visa stars for the World Cup Visa is another example of a brand that is an official partner of the tournament and also decides to use

David Beckham turns tech supremo for Sky Sports 5 launch Football players are very appealing to brands. Former football players are commonly used as brand ambassadors too. And David Beckham, well David Beckham plays

Casillas, Kaka and Oscar, stars of the new Hyundai ad for the World Cup Two months ago it was revealed that Hyundai chose Casillas and Kaka as their brand ambassadors for the World Cup.

Chelsea midfielder Oscar is the latest football star to strike a pose for a new range of Calvin Klein underwear. The Brazilian follows the likes of David Beckham, Cristiano Ronaldo and Freddie Ljungberg into

Yaya Toure is one of the stars of Puma for the World Cup In an event like a World Cup, competition between sport wear brands becomes fierce and the likes of Nike, Adidas and

Pep Guardiola also wants to win titles for Audi. The Bayern Munich’s manager is understood to be an expert when it comes to motivating his players and teams. This is the role that he

The match with the Galaxy stars has finally begun In November of last year Samsung kicked off a new football themed advertising campaign, dubbed the Galaxy 11 Campaign. The story started with a video

Lionel Messi surprises fans in the latest campaign from H&S The Argentinian football star is one of H&S ambassadors next to Iker Casillas or Joe Hart. In the latest campaign for the P&G owned

Neymar Jr.’s sponsors are more active than ever to take advantage of the World Cup boom The Brazilian player Neymar Jr. is listed in the top5 of every single list regarding marketable players and their

Chelsea and Brazil soccer star Willian has agreed a personal endorsement deal with Guaraná Antarctica. Willian is a good example of how to take the opportunity of being born in the football driven host

Jakub Blaszczykowski signs deal to join Lahm and Pirlo Borussia Dortmund’s Polish international soccer player Jakub Blaszczykowski has signed an endorsement deal with PVC window manufacturer Drutex. The winger, who is captain of the

Spotify is gaining exposure with Juan Mata during the World Cup. Juan Mata recently published a series of tweets saying that he is just creating a new playlist in Spotify, where he will include one new song

Singtel and Samsung’s campaign in Singapore was a total success Last month Singtel and Samsung managed to bring the Manchester rivalry to Singapore. With the help of Prime Time Sport, the telecommunications giant Singtel

Domikado signs 16 football legends for a pre-World Cup summer Tour Indonesian tech brand Domikado signed 16 football legends to participate in Domikado Football Legends Tour 2014 taking place at the Bung Karno Sports

Messi chosen to be the ambassador of Buenos Aires in the city’s latest global campaign As he prepares to defend the jersey of Team Argentina, Lionel Messi was chosen by the Government of the