Brand Activation Archive

Cirque du Soleil has paid homage in their latest shows to some of the greatest artists of all time, such as The Beatles or Michael Jackson. It was a matter of time that this

World Cup winner Antoine Griezmann is increasing his commercial profile in the last few months as his career with Atletico Madrid and the French national team continues to improve. In his last appearance for

The five-time Ballon d’Or winner Cristiano Ronaldo has been announced as the global ambassador of DAZN, the global live and on demand sports streaming service run by Perform. Ronaldo’s duty will include promotions in

Gareth Bale, Robin Van Persie, Gianluigi Buffon, Tim Howard or Claudio Bravo had more holidays than usual this summer as their national teams didn’t qualify for the World Cup. However, Wish made the intelligent move

BWIN wanted to be present in the World Cup and chose the path of football legends to do it in spectacular fashion. Active players are not allowed to work with and promote betting brands,

Salva joined forces with the French automobile manufacturer Aixam–Mega and tried one of their cars. Salva’s challenge was to face former Formula One driver Dani Clos, who ended up showing him some of his

Manchester City’s defender Benjamin Mendy signed as one of the ambassadors of American Beats by Dre ahead of the World Cup and participated in the campaign that was launched prior to the competition, next

For the first time since 1958 Italy did not qualify for the World Cup. A major upset for a football legend like Andrea Pirlo, who was planning to have a quiet summer without football. A problem

How will Cristiano Ronaldo remember his greatest moments wearing the jersey of Portugal? The telecommunications service MEO, an official partner of the Portuguese national team and Cristiano Ronaldo himself, tries out going a few years

Brazilian football hero Neymar recently became the global ambassador for the Chinese smartphone manufacturer OPPO. The partnership was launched during his participation in the World Cup and it was unveiled in a big event celebrated

Brazil and the World Cup is a never-ending story, an association that will last forever. One of the most remembered sports ads of all time is a Nike TVC that featured the Brazil’s national

It’s all about Belgian forces uniting when one of the major players joins a brand from his country. Eden Hazard‘s game has changed, evolved and improved year on year. The Chelsea star recently signed-up as

Lionel Messi‘s story is an incredible one and Gatorade, an official partner of the player and the team he plays for, has taken the opportunity to share it with the world in its own very unique

An amazing group of football top players, including David Beckham, Paul Pogba, Mo Salah, Luis Suárez and Lionel Messi, among others, are the stars in Adidas’ latest advert. There may be hundreds of questions to ask

Gatorade, an official partner of FC Barcelona, took the brave step of exploring how the World Cup could affect the wonderful connection between Leo Messi and his best partner in the game: Luis Suárez.

Cristiano Ronaldo had a great end of the season on and off the pitch, and good performances and titles like the Champions League, became even sweeter when he signed endorsements with the likes of American Tourister

Tottenham star Dele Alli is trendy on and off the pitch. The English midfielder joined forces with boohooMAN to create his own fashion line featuring skinny ripped jeans, tailored trousers, casual hoodies, bomber jackets and a

  Turismo de Malasia está regalando mis camisetas firmadas, descubrí mas en el facebook de @malaysia.truly.asia en https://www.facebook.com/malaysia.travel.my/
 Tourism Malaysia is giving away my autographed jerseys, find out more on @malaysia.truly.asia ‘s facebook at

  Take the challenge and follow your own path. Gianluigi Buffon, who is ready for the next chapter of his career following 17 years leading Juventus to glory, has also decided to step into gaming with the popular

Swedish legend Zlatan Ibrahimovic became an ambassador for the South Korean electronics giant Samsung. Starring in the new campaign “What’s next”, the current Los Angeles Galaxy star explains why this relationship has a long-term future: