Social Media Archive

Neymar Jr. chooses Listerine

FC Barcelona star Neymar Jr. is one of the most marketable athletes and a roster of partners that includes brands like Volkswagen, Claro, Panasonic, Nike, Clear and Rexona proves it. He has recently signed

Agüero repeats challenge with PUMA

For the launch of PUMA’s new evoSPEED 1.3 Dragon, Manchester City striker Sergio Agüero and Borussia Dortmund midfielder Marco Reus met up for another unusual football encounter. Sergio Agüero is one of the brand’s

Pepe Reina is “Born for Poker”

PokerStars has launched a new game in Spain called “Born for Poker”, with the intention to understand if Poker players are born or can be created. The is using International goalkeeper Pepe Reina to

Koke and co. score a penalty with Volkswagen

Atlético de Madrid’s players Godín, Koke, Moyá and Griezmann were the stars of the event that Volkwagen organized to celebrate the renewal of their partnership with the club. Players were challenged to try the

Marc Bartra inaugurates a restaurant with Estrella Damm

FC Barcelona’s Marc Bartra took one of the mornings off granted by Luis Enrique last month to inaugurate next to Gemma Mengual a new “Rodilla” restaurant in Barcelona. The chain, owned by Damm, with

Cristiano gives high visibility to his partners

Portuguese star Cristiano Ronaldo recently became the biggest celebrity on Facebook when he surpassed the 107m likes mark and overtook Shakira, #1 until then, and brands like Nike or Sacoor Brothers use it on

Neymar Jr. plays poker in a personalized table

Pending official confirmation it seems like Brazilian star Neymar Jr. might have joined PokerStars‘ roster of ambassadors. If that’s the case, Neymar Jr. will join his fellow Brazilian Ronaldo and tennis player Rafa Nadal,

For Iniesta and Coca-Cola happiness has one colour

Football players are huge marketing platforms and they can help brands reach a wider audience. We have seen players advertising their own brands and tweeting for their sponsors but in this occasion we can

Kaplan celebrates Easter with David Villa

A few months ago Spanish footballer David Villa started studying English with Kaplan and became their global ambassador. David took some lessons in Australia while he was playing for Melbourne City FC and now

Lucas Silva, Chicharito, Guardiola and co. united for autism

Brazilian Lucas Silva has joined the likes of Chicharito, Xavi, Xabi Alonso, Guardiola and many other international football players (and managers) in a fantastic campaign to raise awareness for autism. “Iluminemos de azul” is

Cristiano shares his special edition

Portuguese star Cristiano Ronaldo is the biggest athlete on social media and this is yet another great example of how brands take advantage of it whenever they can. In this occasion it was Tag

Dani Alves unleashes his inner singer

Just like David Villa did a few weeks ago (here), Brazilian Dani Alves recently took part in a musical video and showed that he is not afraid to sing in front of a camera.

Iker Casillas invites fans to watch him live

Real Madrid’s captain Iker Casillas recently invited some fans to Santiago Bernabeu Stadium to see him and the team play live. The goalkeeper organized a contest via Twitter that saw the winners attend the Champions

New Balance Football working closely with its ambassadors

Last month New Balance presented the brand’s football line with an official launch event in London, where some of the brand’s main ambassadors (Vincent Kompany, Aaron Ramsey, Jesús Navas, Marouane Fellaini, etc) conceded interviews

Giroud, Alexis and Özil model for Lanvin

Back in November 2013, fashion brand Lanvin was unveiled as the official partner of Arsenal. In 2015 players Olivier Giroud, Alexis Sánchez and Mesut Özil have been chosen by the brand to star in

Lucas Silva and co. focused for the Clásico

It’s well known that Beats by Dre use football players, and athletes in general, as a marketing platform to promote their products and give visibility to the brand. In this occasion, and taking advantage

David Villa gets close to the CL again with Heineken

David Villa, Jerzy Dudek, Juliano Belletti and Rivaldo were in New York as the 2015 UEFA Champions League Trophy Tour, presented by Heineken, kicked off in style. With football’s popularity soaring in the United

Giles Barnes capitalizes on MLS growth

Soccer is growing fast in the US and brands are aware that the competition is becoming an important marketing platform. Big corporations and top brands are becoming partners of either the competition or the

James Rodriguez takes a challenge with Pepsi

Colombian James Rodríguez is one of the faces of the new campaign by Pepsi. The brand is bringing back the Pepsi Challenge, launching what it’s calling its biggest “socially-led, content-driven initiative ever.” Epic challenges

Pep Guardiola and the boys have a chat with Adidas

UEFA Champions League’s final will be in Berlin this season. Adidas prepared a special Game Day Plus about FC Bayern Munich and the manager and a few players become the stars of the show.