Chelsea midfielder Nemanja Matic joins Mourinho and has signed a deal with the creators of the Top Eleven football management video game, which recently reached 120 million registered users. As part of the endorsement
Proving that he is becoming more than just a football player, Colombian football superstar James Rodriguez was chosen to give a big support to Toyota Motor Corp. as the Japanese automaker introduced its new Sienta, a small
FC Barcelona’s Arda Turan, the captain of the Turkish national team, has signed an endorsement deal with Lassa Tyres, following the agreement that the brand recently signed with the club. The Turkish company, who
Telecommunications giant Airtel has just announced that Ivory Coast’s captain and Manchester City’s midfielder Yaya Touré will be the brand’s new ambassador for Africa, positioning itself to capture the youth market in Africa. The
BT Sport is making a big effort and investing time and resources to make the broadcasting of next season’s Champions League a huge success. While BT Sport is heavily promoting the upcoming season, we
After weeks of speculation and rumours about it, Brazilian star Neymar Jr. was finally announced as a brand ambassador for PokerStars at the beginning of May, and Cristiano Ronaldo followed a few weeks later.
Real Madrid’s James Rodríguez has been snapped up by Gatorade to feature in two new ad campaigns. The first is called Fuel the Fire, while the second is called The Formula to Unleash, which
Real Madrid’s midfielder and Colombian star James Rodríguez has been announced as the newest ambassador for Huawei. The football star will promote the Chinese telecoms company’s premium line of mobiles in his native Colombia
FC Barcelona star Neymar Jr. is one of the most marketable athletes and a roster of partners that includes brands like Volkswagen, Claro, Panasonic, Nike, Clear and Rexona proves it. He has recently signed
FC Bayern Munich captain and former German captain Philipp Lahm has agreed a new endorsement deal in his home country. The defender, who retired from international football after lifting the Fifa World Cup in
Football legend Pelé and fellow Brazilian Oscar have been named ambassadors for 100Plus, a sports drinks’ brand. They will both appear together in a promotional campaign for the Malaysian brand. The “Stay Thirsty” campaign,
PSG’s defender David Luiz has renewed his personal endorsement contract with telecommunications company Vivo in Brazil. The Brazilian defender will continue to serve as a spokesman for the telecoms firm for the next two
Pending official confirmation it seems like Brazilian star Neymar Jr. might have joined PokerStars‘ roster of ambassadors. If that’s the case, Neymar Jr. will join his fellow Brazilian Ronaldo and tennis player Rafa Nadal,
FC Barcelona’s goalkeeper Claudio Bravo was recently announced as the new face of Samsung in his home country, Chile. “We are moved by the same, going together for more” is the motto under which
Brazilian star Neymar Jr. has renewed his endorsement deal with Unilever. Neymar has been the face of Rexona deodorants and Clear haircare and skincare products for the past few years and has now renewed
Soccer is growing fast in the US and brands are aware that the competition is becoming an important marketing platform. Big corporations and top brands are becoming partners of either the competition or the
Despite not experiencing his best season in the pitch, Ángel Di Maria has already started capitalizing his move to Manchester United off the pitch. The Argentinian player has recently joined his team mate Robin
Colombian James Rodríguez is one of the faces of the new campaign by Pepsi. The brand is bringing back the Pepsi Challenge, launching what it’s calling its biggest “socially-led, content-driven initiative ever.” Epic challenges
Gareth Bale’s transfer was worth a reported £86m in 2013 but Real Madrid is making the best of it both on and off the pitch. Sony Mobile recently announced that Real Madrid and Wales
Brazilian football player Kaká has signed an endorsement deal with American dietary supplements company Midway Labs. Kaká’s presence in the United States is already bringing him commercial success and the 32-year-old midfielder, who will