Player endorsements Archive

Nemanja Matic in Top Eleven

Chelsea midfielder Nemanja Matic joins Mourinho and has signed a deal with the creators of the Top Eleven football management video game, which recently reached 120 million registered users. As part of the endorsement

James Rodríguez and Toyota present the new Sienta

Proving that he is becoming more than just a football player, Colombian football superstar James Rodriguez was chosen to give a big support to Toyota Motor Corp. as the Japanese automaker introduced its new Sienta, a small

Lassa Tyres chooses Arda Turan

FC Barcelona’s Arda Turan, the captain of the Turkish national team, has signed an endorsement deal with Lassa Tyres, following the agreement that the brand recently signed with the club. The Turkish company, who

Yaya Touré is the new face of Airtel in Africa

Telecommunications giant Airtel has just announced that Ivory Coast’s captain and Manchester City’s midfielder Yaya Touré will be the brand’s new ambassador for Africa, positioning itself to capture the youth market in Africa. The

BT Sport signs Steven Gerrard

BT Sport is making a big effort and investing time and resources to make the broadcasting of next season’s Champions League a huge success. While BT Sport is heavily promoting the upcoming season, we

PokerStars: “All in” with Neymar Jr. and CR7

After weeks of speculation and rumours about it, Brazilian star Neymar Jr. was finally announced as a brand ambassador for PokerStars at the beginning of May, and Cristiano Ronaldo followed a few weeks later.

James Rodríguez joins Messi and Gatorade

Real Madrid’s James Rodríguez has been snapped up by Gatorade to feature in two new ad campaigns. The first is called Fuel the Fire, while the second is called The Formula to Unleash, which

James Rodríguez to promote Huawei

Real Madrid’s midfielder and Colombian star James Rodríguez has been announced as the newest ambassador for Huawei. The football star will promote the Chinese telecoms company’s premium line of mobiles in his native Colombia

Neymar Jr. chooses Listerine

FC Barcelona star Neymar Jr. is one of the most marketable athletes and a roster of partners that includes brands like Volkswagen, Claro, Panasonic, Nike, Clear and Rexona proves it. He has recently signed

Philipp Lahm is the face of German Sports Lottery

FC Bayern Munich captain and former German captain Philipp Lahm has agreed a new endorsement deal in his home country. The defender, who retired from international football after lifting the Fifa World Cup in

Oscar teams up with Pelé and 100Plus

Football legend Pelé and fellow Brazilian Oscar have been named ambassadors for 100Plus, a sports drinks’ brand. They will both appear together in a promotional campaign for the Malaysian brand. The “Stay Thirsty” campaign,

David Luiz renews with Vivo

PSG’s defender David Luiz has renewed his personal endorsement contract with telecommunications company Vivo in Brazil. The Brazilian defender will continue to serve as a spokesman for the telecoms firm for the next two

Neymar Jr. plays poker in a personalized table

Pending official confirmation it seems like Brazilian star Neymar Jr. might have joined PokerStars‘ roster of ambassadors. If that’s the case, Neymar Jr. will join his fellow Brazilian Ronaldo and tennis player Rafa Nadal,

Claudio Bravo is the new face of Samsung in Chile

FC Barcelona’s goalkeeper Claudio Bravo was recently announced as the new face of Samsung in his home country, Chile. “We are moved by the same, going together for more” is the motto under which

Neymar Jr. CLEARly works well for Unilever

Brazilian star Neymar Jr. has renewed his endorsement deal with Unilever. Neymar has been the face of Rexona deodorants and Clear haircare and skincare products for the past few years and has now renewed

Giles Barnes capitalizes on MLS growth

Soccer is growing fast in the US and brands are aware that the competition is becoming an important marketing platform. Big corporations and top brands are becoming partners of either the competition or the

Di Maria joins Van Persie at YOU C.1000

Despite not experiencing his best season in the pitch, Ángel Di Maria has already started capitalizing his move to Manchester United off the pitch. The Argentinian player has recently joined his team mate Robin

James Rodriguez takes a challenge with Pepsi

Colombian James Rodríguez is one of the faces of the new campaign by Pepsi. The brand is bringing back the Pepsi Challenge, launching what it’s calling its biggest “socially-led, content-driven initiative ever.” Epic challenges

Gareth Bale joins Sony

Gareth Bale’s transfer was worth a reported £86m in 2013 but Real Madrid is making the best of it both on and off the pitch. Sony Mobile recently announced that Real Madrid and Wales

Kaká is already monetizing his presence in the US

Brazilian football player Kaká has signed an endorsement deal with American dietary supplements company Midway Labs. Kaká’s presence in the United States is already bringing him commercial success and the 32-year-old midfielder, who will