The Belgian star from Everton, Kevin Mirallas, has been recently announced as the newest ambassador of the US sportswear brand New Balance. Kevin joins New Balance from Nike and will wear its Furon range
Petr Cech signing for Puma had been a consistent rumour for the past few weeks. It now seems to be certain that Petr Cech joined Puma after he wore the brand’s evoPOWER boots and
Portuguese star Cristiano Ronaldo keeps being one of the most marketable athletes in the world and he has signed a new three-year partnership with Elite Team, the exclusive distributor of Denali luxury sports blankets,
Messi, Neymar or Cristiano Ronaldo are the most marketable football players of the momento. However, success on the pitch is usually translated into success off of it, and that is what recently happened to
Leicester City FC winning the Premier League against the likes of Manchester United, Chelsea, Manchester City or Arsenal was one of the best stories in modern football. Some players have started capitalizing on the
Colombian and Real Madrid star James Rodríguez has recently agreed a personal endorsement deal with fashion brand Calvin Klein. Despite not shining on the pitch as much as he did in previous seasons, James
Italy’s #1, Gianluigi Buffon, has signed a new endorsement deal with Italian mattress manufacturer Magniflex in what is another surprising collaboration, in the same sector where Andrés Iniesta reached an agreement (with Dormity) a
French telecoms operator SFR has named French international football player Dimitri Payet as its new ambassador for La Reunion, Guadeloupe, Guyana, Martinique and Mayotte. As part of the two-and-a-half year deal the West Ham United
Keylor Navas is the star of a new advertising campaign from the Costa Rican Tourism Board (ICT) that seeks to attract more European tourists to the Real Madrid’s home country. ICT is working alongside
Cristiano Ronaldo keeps signing endorsement deals all over the world and one of the most recent ones has been with the Cypriot-based trading firm XTrade. The Portuguese star is certainly one of the most
Arsenal and Germany football player Mesut Özil has been named as an ambassador for the German carmaker Mercedes-Benz, which is also one of the main partners of the German national team. The former Real
Very few people hesitate when asked about the top3 most marketable football players. Messi, Neymar and Cristiano Ronaldo are on the back of everybody’s minds. They keep signing deals and partnering with brands, thus
Harry Kane recently received the golden boot award in England, consequence of the 25 goals that he scored for Tottenham last season. He is now in France with the national team to try to
Atlético de Madrid player Koke is the new ambassador of the Spanish beer brand Mahou. The Spanish midfielder is the last incorporation to the ambassador portfolio of the brand that counts already with many football
Prime Time Sport has facilitated an agreement between Orange and Kevin de Bruyne, which saw him become the face of the “Orange Sponsors You” campaign in Belgium ahead of the UEFA EURO 2016. Orange –
French football legend Marcel Desailly is the star of the new Carlsberg ad for its new campaign for the EURO 2016 to be held in France during the next month. In the video under these lines you can watch the
German brand Hugo Boss remains faithful to its strategy of using football ambassadors to promote the brand’s fragrances and on this occasion Real Madrid midfielder Isco has been chosen as one of the new global
International football players Iker Casillas and Oscar have just signed an endorsement deal with Storelli – a sport technology start-up focused in sports wear specifically designed to prevent injuries. Claudio Storelli, founder and CEO of
Spanish international goalkeeper Iker Casillas has signed a commercial deal with the underwear brand Impetus. The agreement was announced in an event with the player in Spain, where he had the chance to explain why he had
Borussia Dortmund captain, Mats Hummels has signed an endorsement deal with the Swiss watch company TAG Heuer. The German defender is the latest incorporation to the company’s portfolio of ambassadors, which includes Cristiano Ronaldo since 2014.