Player endorsements Archive

Mascherano becomes an ambassador for McDonald’s Argentina

As the sponsor and official restaurant of the 2018 FIFA World Cup in Russia, the popular US company McDonald’s recently launched a marketing campaign and contest for children called “De la mano al Mundial”,

Mengniu partners with Messi ahead of the World Cup

Argentinian star and five-time Ballon d’Or winner Lionel Messi will serve as a brand ambassador for the Chinese dairy products manufacturer Mengniu Group, adding to his large portfolio of partners, which includes brands and

Gerard Piqué Eats Like a Pro with Beko

Beko, the leading domestic appliance brand in Europe, has become the new main global partner of FC Barcelona – alongside Rakuten and Nike – and has extended its sponsorship agreement with the football club,

Welcome home Carabao Cup!

Players like Kyle Walker, Leroy Sané, Ilkay Gündogan or Bernardo Silva signed for Manchester City because they believed in the project and they wanted to win trophies playing the best football. This is quickly

Khedira to support young athletes with Porsche

Germany and Juventus player Sami Khedira has been announced as the new ambassador of Porsche’s ‘Turbo for Talent’ project, a youth development programme, which was launched by Porsche in 2012 to support talented young

Frank Lampard is the face and body of nanoM’s Health

Retired English and Chelsea football star Frank Lampard was unveiled a few months ago as a brand ambassador for nanoM, a company which has founded a specialist facility to help current and former athletes

David Beckham launches House99

Following a collaboration with French luxury skincare label Biotherm Homme, David Beckham has now unveiled his first global grooming brand, House 99, made in conjunction with L’Oréal Luxe. Beckham announced it on his official

Neymar ads TCL to his portfolio of partners

Brazilian star Neymar was recently unveiled as a global brand ambassador for Chinese electronics brand TCL. The endorsement deal runs for two years and will see the 26-year-old star in TCL television and print

Mo Salah joins Uber Egypt

Uber Egypt announced via Twitter that Liverpool striker and Egypt international Mo Salah will be used for the company’s advertising campaigns in the country as well as promoting merchandise. Salah, who is capitalising on

Lewandowski stays hydrated with Oshee

Bayern Munich’s striker Robert Lewandowski, who will captain the Poland national team in the next World Cup in Russia, has been named as a brand ambassador for sports drink brand Oshee. His huge popularity

Messi and Sirin Labs are all about security

Argentinian FC Barcelona superstar Lionel Messi signed at the end of 2017 a personal endorsement deal with Sirin Labs that exemplifies how the world is evolving and how important new technologies are becoming. In

Kevin De Bruyne does a Topps job

Belgian midfielder Kevin De Bruyne has been recently unveiled as the newest face of Topps in the UK. The collectibles brand is the most popular brand amongst kids in the UK, ahead of other

Uniqlo arrives to Barcelona with Carles Puyol

Former FC Barcelona star Carles Puyol, together with former model Verónica Blume and a few other ambassadors, are the faces chosen by Uniqlo for its launch campaign in Barcelona. Uniqlo has partnered with this

Spectacular football with FIFA18 and Cristiano Ronaldo

At the beginning of the summer, EA Sports announced that Cristiano Ronaldo would be the new face of the best seller FIFA. After a successful season with Real Madrid and Portugal, the striker would

Gabriel Jesus joins Guaraná

Brazilian giant Guaraná Antárctica has a new face in football: Gabriel Jesus. The brand recently signed a 4 year deal with the Brazilian striker, who will be one of the brand ambassadors, next to

Cristiano Ronaldo has abs of Egyptian Steel

Portuguese star Cristiano Ronaldo unveiled a couple of months ago his weirdest endorsement yet. Through the years he has partnered with global brands like Nike, Tag Heuer, Herbalife, Samsung and a long list of

Giroud treats himself with Beardilizer

Arsenal player and France international Olivier Giroud has become a brand ambassador for Beardilizer. The striker has agreed a one-year deal with the beard care brand, and will be the face of the Phytobiol-owned

Beckham puts his boots back on with Konami

The launch of the new FIFA18 has generated a lot of noise, but competitors like Konami have also been working to make the best of its products. Global English superstar David Beckham was announced

Messi saw it clear with Hawkers

Argentinian star Lionel Messi keeps expanding his portfolio of endorsements and recently signed an agreement with Spanish eyewear makers Hawkers. The FC Barcelona striker follows the steps of teammate Luis Suárez, who has been

Piqué sails away with Costa Cruises

FC Barcelona defender Gerard Piqué joined his partner, and popular Colombian singer, Shakira as the newest ambassador of Costa Cruises. The popular brand chose the defender to be the face of the refreshing summer