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Bale to pen six-year adidas contract extension, joining the elite with £20m deal Real Madrid’s galactico Gareth Bale can look forward to signing another great commercial deal to add to his multi-million-pound fortune. Bale is

Beckham signs with Diageo to back Haig Club Scotch whisky. Soccer icon David Beckham has partnered with beverage giant Diageo to promote the launch of a new Scotch whisky brand.  Together with his manager, Simon

Andrés Iniesta and the MotoGP stars together to promote the latest model from Honda. In the latest campaign from Honda, the brand has managed to bring together three superstars and true champions like Andrés

Pepe Reina presents the Player Escort McDonalds initiative, which will take two children Brazil. The footballer Pepe Reina presented at the beginning of the month the “Player Escort Spain” campaign “Live your dream”. As

Cesc Fabregas Stars in Beats by Dre Commercial with Barcelona-Real Madrid Theme. This one is a good example of how brands take advantage of their associations with football players to gain exposure, raise awareness

Thierry Henry challenges fans to prove their skills in the goal.  PUMA continues with their cool activation campaigns with the players they sponsor. This time is Thierry Henry, one of the PUMA’s most famous

Twitter is a great platform to communicate with others and also to promote a brand or a product, if one is clever and lucky enough to be in the right place at the right

Manchester City striker Alvaro Negredo has been voted the signing of the season so far by Barclays Premier League managers. The Spain international, who has scored 23 goals in all competitions since moving from

Portuguese soccer player Fernando Francisco Reges has signed a boot deal with Warrior. The Brazilian-born midfielder, who plies his trade for Portuguese Primeira Liga side FC Porto, will wear boots from the brand’s Skreamer

England and Liverpool striker Daniel Sturridge proudly welcomed the FIFA World Cup™ Trophy to London today as the world’s largest FIFA World Cup™ Trophy Tour by Coca‑Cola rolled into Great Britain. Daniel Sturridge, who

Wigan Athletic goalkeeper Ali Al-Habsi has become a brand ambassador for South Korean car manufacturer Hyundai in Oman. Al-Habsi, the captain of the Oman national soccer side, will work with the brand to build

The next couple of months will be massive in the career of Rickie Lambert as he explained during the launch of EA’s new game Titanfall. EA recently organised a media session with Rickie Lambert

Police released their latest TV commercial featuring Neymar Jr. A leader in the eyewear business, Italian lifestyle brand Police were pleased to announce last year Brazilian football player, Neymar Jr, as the new Global

Nike launches its latest campaign “Dare to Zlatan” with Zlatan Ibrahimovic Sweden and Paris St Germain striker Zlatan Ibrahimovic is one of the best footballers on the planet. His secret is simple: he’s prepared

Hyundai has named Kaka and Iker Casillas as brand ambassadors for its sponsorship of the 2014 Fifa World Cup. The Brazilian midfielder and Spanish goalkeeper will participate in a year-long campaign for the Korean

Celebrity commerce company Collectabillia, in partnership with iAccy, announced its association with four-time Ballon D’Or winner Lionel Messi for exclusive rights to manufacture a range of covers for mobiles, laptops and tablets under the player’s own brand, Messi. The stylish

Lionel Messi features in an advertisement aimed at Brazil World Cup 2014. This time, the Argentinian star appears in the heart of Rio de Janeiro, one of the most important venues for the World

Leo Messi on the road to 2014 World Cup with Adidas – Fast or Fail. Messi is Adidas‘ biggest ambassador and he is the star of most of the brand’s spots and campaigns. In the

Automotive manufacturer Jaguar Land Rover (JLR) has signed former soccer star David Beckham as an ambassador for Jaguar in China. The 38-year-old Englishman, whose playing career took in title-winning stints at Manchester United, Real

Portuguese coach Jose Mourinho has become a global ambassador for soccer coverage on Yahoo. The Chelsea manager will become an analyst for the internet service during the Fifa World Cup later this year, while