Show me the Money!, written by Esteve Calzada, has become the book of reference of sports marketing applied to football. Based on his experience as Chief Marketing and Commercial Officer at FC Barcelona between 2002 and 2007, Esteve explains didactically, and with a great collection of experiences, real examples and case studies, how to generates revenues in a sports property, be it a club, a tournament, a federation or an individual athlete..
The book has been translated into 5 languages already and others will be added in the near future.
El Blog de Esteve Calzada se ha convertido en un punto de encuentro para todos los amantes del sector, ya sean profesionales del mundo del fútbol, periodistas, aficionados o amantes del deporte, gracias a sus artículos que detallan de una forma simple y comprensible temas de actualidad y de interés para un Sport Manager.
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