|
|
|
|
Release #27 - 13th June 2019 New 'Galactico' Eden Hazard an attraction for top brands in the Players Marketing Newsletter |
Hazard: A commercial profile that ticks all boxes Eden Hazard was previously an amazing profile to work with for top brands. However, his signing for Real Madrid this summer has taken his commercial value to a whole new level. The Belgian magician, with 22 million followers on Instagram, has been working lately with major brands like Disney, Beats by Dr. Dre, bwin, IceWatch, DongQiudi or Sure. Of course he's an ambassador also for Nike and Nissan, his major deals. How will his off the pitch activity increase now that he has joined Real Madrid? The next big step of his career has just begun. Hazard is a nice and thankful talent to work with. In his last association with a top brand... Read/See more... |
Brand activationSome great and cool activation and marketing/communication campaigns that have been recently released.
|
Messi stars in the new PES 2020 coverLeo Messi is the new face of next year’s Pro Evolution Soccer 2020. Konami announced the renewal of their partnership with F.C.Barcelona for the next four years, with the little Argentinian wizard as the cover star. “I feel very happy of being in the cover of eFootball PES 2020”, said Messi. “When I was a little boy, I always had the curiosity of knowing which player was in the cover. Now my son does and that he sees me there… it’s an amazing feeling. Sometimes he asked why I wasn’t there!”. The announcement of the agreement between F.C.Barcelona and Konami coincided... Read/See more... |
Cristiano Ronaldo’s summer all set in MadeiraCristiano Ronaldo doesn’t forget about his roots. Juventus topscorer and one of the best footballers ever is promoting his homeland island Madeira through his social media. CR7 encourages his fans around the world to spend a luxurious summer there. Cristiano promotes Visit Madeira on his Instagram feed and stories. When it was time to elect Madeira as Best European Island Destination, the player’s post reached 3.2 million likes. The Portuguese star, 34 years old, is the most-followed athlete on Instagram, with 168 million followers. The... Read/See more... |
Luis Suárez celebrates Tronsmart’s 6th anniversaryF.C.Barcelona striker Luis Suárez is celebrating Tronsmart’s 6th anniversary encouraging his fans to check the new T6 Plus Bluetooth Speaker. Suarez joined forces with the Chinese based company last year with the following statement: “Suarez is a fierce competitor and works hard to achieve great success. We have also put years of hard work into our products to ensure the best quality possible”. Tronsmart decribed the Uruguayan forward as the best man for the job. At the age of 32 Luis Suárez keeps producing his best football scoring 21 goals this season in La Liga. Currently trying to recover to be ready for the Copa America, the Uruguayan is working... Read/See more... |
#EatLikeAPro surprise lesson from Gerard PiquéGerard Piqué was invited by Beko to surprise some children and find out how much they know about football and healthy eating. This was part of the agreement between F.C.Barcelona and Beko, a partnership between the leading domestic appliance brand in Europe and one of the best football clubs in the world. This is only one action of the several that both parts have conducted over their agreement. “80% of children would eat healthier if they knew their heroes did”. That’s what Piqué came to explain to some of their younger fans in a school... Read/See more... |
Neymar and Messi reunited with Mastercard’s Red BallThey haven’t played together since Neymar Jr. moved to Paris Saint Germain two seasons ago. However, Mastercard found a way of reuniting them in their latest Champions League commercial featuring also three other stars like Dan Carter and Bryan Habana (rugby), Valeri Kamensky(hockey), Ana Ivanovic (tennis) and Annika Sorenstam (golf). This amazing line-up by Mastercard use their Mastercard tap-and-go payment products to chase a red ball across continents and cultures to... Read/See more... |
Griezmann ready to rewrite his pictures with HuaweiAntoine Griezmann is once again one of the names of the summer. French striker, World Cup winner and one of the best players of the world, said he won’t continue at Atletico Madrid and is planning to move his playing career somewhere else. Griezmann activated his Huawei agreement in recent times as his commercial profile is potentially growing with a big summer move. With 25 million followers on Instagram and 6 more on Twitter, Griezmann (28 years old) is one of the footballers with a major social influence... Read/See more... |
Players' endorsementsSelection of the most relevant endorsement deals that were signed in the last weeks.
|
Super Son’s ice cream goes viralTottenham’s striker Heung Min Son appears in a commercial of the Korean brand Binggrae that has gone viral this month. The player has been named Best Footballer in Asia for three years in a row and is very popular in his country, where the video on Youtube reached more than 2 million views. “Thanks to Son, the volume of Super Cone orders has increased around 25 percent compared to the weeks before the commercial went viral”, said a Binggrae official. Son has been improving his mark and his game this season, where he has become a structural part of Mauricio Pochettino’s plans. Tottenham’s highlight of the season was the qualifying for... Read/See more... |
Mbappe’s becomes the Good Goût exampleThe best U-21 football player in the world, Kylian Mbappé, has been announced as a global ambassador for Good Goût, a French organic baby and children’s food brand. PSG star, who is facing another summer of transfer rumours after another disappointing campaign of his club in the Champions League, seems to be committed with the club and his country because he’s making roots in France, at least commercially. There are few better sports stars to join forces with for a French company than Kylian Mbappé. Especially now that he is 20 years old and has a full and glorious career ahead of him. For Mbappé this partnership is also great as he associates his own brand to a company that promotes good values... Read/See more... |
Jacob&Messi: Limited Edition PartnershipLeo Messi keeps improving his activity off the pitch. The F.C.Barcelona star has joined the American jewelry and wristwatch company Jacob&Co to create a new limited edition of the watch named “JACOB&MESSI”. What has seduced the brand is Messi’s incredible precision and speed in the game which have been imitated for his trend-setting lifestyle. In fact, Leo Messi himself gave his personal input and unique trademarks when designing the Epic X Chrono ‘Messi’ Limited Edition. The brand said: “We are honoured to be working with Lionel Messi, the world’s greatest goal scorer. After we agreed on the partnership, he said to us: I’ll keep trying to do my best on the pitch and we’ll realize our vision together... Read/See more... |
Vinicius believes in his future with GaGà MilanoVinicius Jr. is following Neymar Jr. footsteps on and off the pitch. The Real Madrid wonderkid is one of the very few positives from the club last season and his image has started to attract top brands like GaGà Milano. It is not the first footballer related to the brand because PSG and Brazilian idol Neymar Jr is also an ambassador for the brand. It all started when Neymar Jr decided to buy 15 watches at the GaGà Milano shop in Tokyo during his holidays… Vinicius Jr also visited the place and the campaign with GaGà Milano gained more visibility thanks to the media... Reed/See More... |
Dele Alli gaming passion not a Secret anymoreTottenham Hotspur midfielder Dele Alli has become the new ambassador of the Singapore-based eSports company SecretLab. It’s another movement from the English star into the gaming world after having successfully partnered with the gaming headset brand HyperX for his Fortnite live streams. Dele Alli’s set continues to improve as his association with SecretLab will provide the midfielder with an e-gaming proper chair. “I am very particular with the equipment I use when gaming”, said Alli. “That’s why I am excited to partner with SecretLab. Their gaming chairs are made with great quality and can be adjusted to how I like to sit, this allows me to game as best as I can”... Read/See more... |
Salah the safest Egyptian King with AlexBankMohamed Salah is not a one season wonder. After his amazing performance last season, the Egyptian King has continued to perform at the highest level with Liverpool and reaced and this time won a Champions League Final. That is why brands interested in the attacking winger are growing fast. That’s the case of AlexBank, an Egypt-based financial institution that has been Liverpool’s official card partner in Egypt since 2017. Dante Campioni, chief executive officer at AlexBank, said: “The partnership aims to help AlexBank’s customers to engage with and become closer to their... Read/See more... |
Neymar and Cristiano ‘enjoy’ their new friendshipCristiano Ronaldo said he made a new friend. And Neymar was happy with it in the new SFR campaign ‘Enjoy’ promoting their new fiber optic service on TV and Internet. The most successful driver in WRC history Sébastian Loeb is also part of this ad that made its debut during the half time of the UEFA Champions League final between Liverpool and Tottenham last 1st June. “In this campaign SFR confirm their will of offering an online unique experience to their clients and of the premium sports rights, especially European football”, said Grégory Rabuel, executive director of SFR... Read/See more... |
Our clients and projects on the spotThe news on Prime Time Sport marketing clients and projects.
|
De Bruyne shares his football obsession via The Players’ TribuneManchester City’s starlet Kevin De Bruyne took the brave decision to explain his story via The Players’ Tribune. The Belgian playmaker took the time to go through all the difficult moments of his playing career and shared some secrets he hadn’t mentioned until now. His confession starts by saying he thought that Raheem Sterling -now one of his biggest friends in football- was going to be a very difficult character because of the things he had read about him in the press. Then, when KDB actually got to City…” I actually met Raheem and we’d talk a bit after training, and I thought, Wait, this guy seems really cool? What’s the... Read/See more... |
Kun Aguero has never been more Sure “Movement is everything”, says the new slogan of Sure Men’s deodorant. There are very few players that can move on the pitch as Manchester City’s top striker Sergio Kun Agüero. The Argentinian, who has finished this season’s Premier League netting 21 goals, produces again for the Australian company in a Youtube video alongside Chelsea star Willian. “Wheter you’ve feet like Willian or a strike like Aguero, on the pitch or off the pitch, movement is everything. Sure, it won’t let you down”... Read/See more... |
How did Bernardo Silva do it with Hisense?Manchester City forward Bernardo Silva has finished an amazing season under Pep Guardiola with 4 trophies in England. His commercial profile has increased a lot after a second very successful season with the club. That’s why brands like Hisense have showed interest in working with him. Bernardo Silva received a new Hisense TV, official TV of the UEFA EURO 2020, and tried it for the late stages of the UEFA Nations Cup. Bernardo was joined by former Portugal legend Deco, who challenged the skills of the City player to secure their favorite match in the TV. This campaign was... Read/See more... |
Kyle Walker unlocked #PlaystationFCFinal serious talentManchester City defender Kyle Walker has been assigned on a very important mission. Playstation asked the England international to select 4 players to join Andrea Pirlo and compete in the #PlaystationFCFinal on the Champions League weekend on June 2nd. The Playstation FC All-Stars team was led by UEFA Champions League winner Yaya Touré and gaming content creator DjMaRiiO, who is also a PrimeTuber and the best Spanish football influencer in the world. The other team, and here’s where Kyle’s task enters, was called Ultimate 11 and managed by two-time UEFA Champions League winner... Read more... |
PrimetubersThe most relevant news and content regarding Prime Time Sport's influencers and the world of Youtube.
|
More than 6 million reasons to watch the Playstation FC finalDjMaRiiO had the privilege of being the captain of one of the teams of the Playstation FC Final, that was held at Wanda Metropolitano the day after the Champions League final between Liverpool and Tottenham. DjMaRiiO took part in this amazing Sony activation for the UCL final alongside legends like Andrea Pirlo and Yaya Touré. Both magicians formed their influencers teams in a final that ended 6-8 to Mario’s team and that was watched by more than 500K people on YouTube. The build-up to this Playstation FC final was as amazing as the game itself, with professional footballers like Kyle Walker selecting the players for the final... Read/See more... |
International campaign with Mastercard in the UCL Madrid finalOne of the major projects PrimeTubers have been involved this season was in the Mastercard activation for the UEFA Champions League final in Madrid. We selected four talents in an international campaign that produced great results. xBuyer acted as host influencer alongside Yolanda Need. They were joined by the English influencer MattHDGamer and the Dutch Koen Weijland that conformed the PrimeTubers team for this activation. #PassItOn challenge consisted on replicate a football trick performed by the popular F2 Freestylers, also involved in the campaign... Read/See more... |
DjMaRiiO meets Neymar in the Diesel Fragances launch eventDjMaRiiO was chosen by the L’Oréal-licensed brand Diesel Fragances to attend the launch of the new fragrance in Paris, where the brand’s new ambassador Neymar Jr acted as host and main star. The PSG forward is the first sports brand ambassador for “Only The Brave” cologne. The player himself had his opinion on the creation of the new fragrance: “I took part in the most important decisions”, said Neymar. “I wanted a fragrance telling my own story and what bravery means to me”. DjMaRiiO attended the event alongside other top influencers. His IG stories reporting live from the scene reported more than... Read/See more... |
Salva performs Game of Thrones last battle on MonopolySalva celebrated Game of Thrones last season playing its Monopoly game and raffling one of them through his Instagram account. Hasbro Gaming wanted an enthusiast of the series with a vas engagement on the platform and PrimeTubers selected Salva as the perfect candidate for the campaign. It couldn’t go better as his IG post received 160K likes and reached 868K users. The gameboard, packaging, tockens, money, chance cards and game pieces of this game are all inspired by the popular TV series from HBO. This is how the game works: “Move around the board buying as many Game of Thrones properties as you can. The more you own... Read/See more... |
New landmarks and signings for PrimeTubersIn the last few weeks we have welcomed two new faces to our influencers catalog. Four times Spanish FIFA champion Andoni Payo and Mr.Pizza Giuseppe Prestanizzi. "Pino", as he is called by his fans, is one of the viral influencers of the year. With only 3 months posting videos in YouTube he has reached 7 million views and 277K subscribers. Pino has recorded with one the best Spanish YouTubers: AuronPlay, and the greatest caster: Ibai Llanos, in a meeting organized by PrimeTubers at Prestanizzi’s restaurant. He's also recorded with AuronPlay, one of the top Spanish YouTubers... Read/See more... |
DjMaRiiO's book 'El Camino del Gol' an amazing successIt’s been an interesting period at PrimeTubers with many positive news to our talents. DjMaRiiO’s book “El camino del Gol” received a great response from the fans. In this book DjMaRiiO himself explains the story of a young boy who has never been interested in sports but that suddenly becomes the goalkeeper of his football school team and his life changes. The book is selling quickly and the first signing events with fans have been a success... Read/See more... |
Other buzzOther news and interesting stuff around football players.
|
Reguilón becomes new partner of eSports Spanish club Team HereticsSpanish left full-back Sergio Reguilón has been one of the few good news for Real Madrid 2018-2019. An unexpected appearance into Los Blancos first-team making his debut for the club and capturing 14 league games in his first top flight season. Reguilón’s profile is growing and his latest movement has been to join forces with the eSports club Team Heretics. Team Heretics is a Spanish eSports organization founded in 2016 by Youtuber ‘Goorgo’ and that first entered the League of Legends scene in January 2017. 'TheGrefg', a famous Youtuber with more than 11 million subscribers... Read/See more... |
If you have any relevant news regarding Players' endorsements or Brand Activation activities please don't hesitate to share them with us at: pol.gustems@primetimesport.com |
|
|
|
|
|
|
