Football players have a huge impact and influence on people, and Social Media platforms prove it on a daily basis.
Youtube can be a great tool to measure the impact of a football player when a brand uses him in a promotional campaign. Campaigns that feature celebrities or athletes are usually more effective than the ones were there are no familiar faces. An advertisement featuring a football player like Messi or Cristiano Ronaldo, will easily attract more attention than a campaign were the star is not a well-known face.
We can see next 3 astonishing examples of how football players can turn an advert into a successful campaign.
Kobe vs. Messi: The Selfie Shootout – The latest advert from the airline Turkish Airlines, featuring Lionel Messi and NBA player Kobe Bryant, was published at the beginning of December 2013 on Youtube and has reached more than 137m views during these 5 months.
Nike Football: Winner Stays – The latest TV ad from Nike has got over 65m views in 1 month. In this advert we can see many of the ambassadors of the brand. Players like Cristiano Ronaldo, Zlatan Ibrahimovic, Eden Hazard. Neymar Jr. or Rooney.
The Dream: all in or nothing – The latest advert from the other sports wear giant was recently published and got more than 28m views in only 3 days. This would be impossible without the participation of World class players like Lionel Messi, Dani Alves, Luis Suárez or Robin Van Persie.