Argentinian great Javier Mascherano celebrated his 34th birthday with HP, before heading to Russia with his national team. He travelled after signing with the company to promote the newest HP Deskjet 3775 printer, designed with the white and sky blue colours of his country. This collaboration with HP was a one-off campaign and the brand benefited from Mascherano‘s huge following on social media. On his official Instagram alone, he has almost 5.5m followers, which provides great exposure and visibility to any brand.
Mascherano, who is currently playing in China, just announced, after being knocked-out of the World Cup, that he is retiring from international football, after having been involved in four World Cups for Argentina.