Milk La Serenisima with the Argentinian mothers

La Serenisima presents this tribute to all mothers that through their unconditional support and her dedication, feed their children’s passion every day to help them realize their dreams.

This is a great example of how to use football players for a commercial campaign without really using them. Through this campaign, La Serenisima appeals to all the mothers in the World that always look after their children and to football fans as well.

In the advert we can see the mothers of some of today’s Argentinian stars like Lionel Messi, Kun Aguero, Ezequiel Lavezzi or Gonzalo Higuaín.