Pep joins Proactiva Open Arms

Manchester City’s manager Pep Guardiola has joined the Open Arms project to become its image in one of the campaigns. This initiative comes from a non-for-profit organization that works to save the lives of those who try to cross the Mediterranean Sea, and helps them during and after their odyssey.

Proactiva Open Arms has used Pep for its latest commercial, where we can see Pep leading one of the many boats that everyday try to cross the sea; and he is using football vocabulary to describe what could be the bravest team in the world. Pep didn’t miss the chance to promote this initiative on his official twitter account.


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