Very few people hesitate when asked about the top3 most marketable football players. Messi, Neymar and Cristiano Ronaldo are on the back of everybody’s minds. They keep signing deals and partnering with brands, thus capitalizing their popularity and success on the pitch. To add another one to his extensive portfolio of partners, Real Madrid football superstar Cristiano Ronaldo is the new face of the ZTE nubia Z11 Max, the new smartphone of the Chinese IT company that has been officially launched into the market this past 7th of June. You can see the TVC below these lines:
The ZTEnubia Z11 Max will be accompanied by a Cristiano Ronaldo Collector’s Edition that will have the image of the international striker on his back with his autograph as well as wallpapers, a cover and a selfie stick customized with images of the Portuguese player.
This announcement comes some months after the Argentinian Lionel Messi signed with Huawei – China’s largest smartphone brand – as its global ambassador. It seems the rivality between both football cracks keeps on far from the pitch and so the brands take good advantage of it.