Cristiano Ronaldo is the leading role in the new Nike campaign designed to promote the new Mercurial Superfly V. Despite many people trying to retire Ronaldo, he keeps proving on the pitch that he is still one of the best players and Nike tiredlessly repeats that the Portuguese star is their biggest football star, using him in almost every campaign. This time the Portuguese player plays a secret agent who uses and relies on the new boots by the US firm to help him achieving his goals.
The spot, which can be seen above these lines has been quite successful on Youtube and it had more than 1.7 million views in a couple of weeks. It is worth mentioning that it had a significant increase of views after Real Madrid won the Champions League again this past 28th of May.
Cristiano made the announcement of the release on his personal Instragram account, providing great exposure to the brand as always:
The American brand wanted to reference the controversial statement that once made the former FIFA president Joseph Blatter, who said that Cristiano Ronaldo was kind of a robot, at a conference at a university in which he was comparing the Portuguese with his eternal rival Leo Messi.