Prime Time Sport has facilitated an agreement between Orange and Kevin de Bruyne, which saw him become the face of the “Orange Sponsors You” campaign in Belgium ahead of the UEFA EURO 2016.
Orange – official partner and the official Telecommunications Service Provider for the UEFA EURO 2016 – engaged with Kevin De Bruyne for a number of activities ahead of the Euro to give visibility to its partnership with the competition. The partnership with the Belgian star of Manchester City included a Twitter Q&A and a visit to the company’s headquarters in Brussels, amongst other things.
From 11th May fans could send him questions via Twitter with #AskKevin and Kevin responded them on the 13th May during a very dynamic and fun Twitter Q&A. Later on, Kevin’s fans had the opportunity to meet him on the flesh and even practice their football skills with him on 18th May at Orange’s new Smart Shop in Evere (Belgium), where the player spend the morning doing a number of activities with fans and employees.