Joe Hart, Manuel Neuer and Iker Casillas keep their heads clear with H&S

The three international goalkeepers Joe Hart, Manuel Neuer and Iker Casillas are the stars of the new advertisement by H&S – the anti-dandruff shampoo brand by Procter&Gamble. H&S continue to stick to its strategy of associating with the best goalkeepers in Europe to promote the brand and are also becoming ambush marketing experts. H&S is consistently -and successfully- using the brand’s ambassadors to gain visibility around big competitions like they did with the World Cup 2014 or on this occasion with the Euro 2016.

In the video under these lines you can see the advertisement, in which under the message “Shoulders Carry More Than A Name” the three goalkeepers show the pressure they are used to live in and how thanks to H&S dandruff is not one of the things they have to worry about.


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