Isco is the new Hugo Boss ambassador

German brand Hugo Boss remains faithful to its strategy of using football ambassadors to promote the brand’s fragrances and on this occasion Real Madrid midfielder Isco has been chosen as one of the new global ambassadors of the fashion brand fragances Boss Bottled, and he took the opportunity to share the news with his social media fans.

Hugo Boss - Isco“Success Is Made” is the name of the new campaign, that defends the idea of success as the culmination of hard work, self-confidence and the determination to pursue dreams. A real shame for Hugo Boss that Isco was finally not included in the list to participate in the Euro 2016. The brand is heavily activating the campaign globally and we could catch a glimpse of it in a buzz in Doha.


The campaign will start this summer and will be present in social channels with the hashtag #SuccessIsMade. Different editions of the spot, highlighting the history of each player will be distributed through Youtube, Instagram, Facebook and Twitter.

Hugo Boss has also signed the international players Mats Hummels, Daniel Sturridge, James Rodriguez and Yohan Cabaye as global ambassadors of the brand.

You can see below these lines the ads for the different ambassadors:

Isco Alarcón:

Mats Hummels:

Daniel Sturridge:

James Rodriguez:

Yohan Cabaye:



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