Twitter is a great platform to communicate with others and also to promote a brand or a product, if one is clever and lucky enough to be in the right place at the right time. This month we have seen a great examples of that.
Beats by Dr. Dre has managed to get inside FC Barcelona’s locker room, thus associating their image with the club, even if they are not an Official Sponsor. Barcelona’s Cesc Fábregas is one of the ambassadors of the brand, and thanks to sending him some product, they got a tweet from Cesc and his mates after a training with the team.
The original tweet can be seen in the following link: https://twitter.com/cesc4official/status/447369060935016448