Juan Mata thanks his anonymous hero with Loewe

Spanish luxury brand Loewe has released this week his campaign “Stories of anonymous heroes” for the reinvention of its men’s fragrance 7 Loewe, and has done so with 7 Spanish influencers. The footballer Juan Mata, the photographer and art director Adriana Roslin, model Diego Barrueco, stylist and Instagramer Blanca Miró, the influencer Alberto Ortiz, the YouTuber Gracy Villarreal and the Spanish actor Javier Rey are the protagonists who reveal in front of the camera who are their anonymous heroes.

On Juan Mata‘s case, as it can be seen in the video above these lines, his anonymous hero is no other than his grandfather, who spent countless hours with him and supported him when he was growing up and fighting to become who he is today.

With this campaign, the Spanish firm wants to pay tribute to those people who enrich our lives without asking anything in return and encourages us to think about that person who has always been there without asking anything in return and thank them with a small tribute by uploading a photo of that special person on a dedicated page to share a few words of thanks through the hashtag #thanksback.