Leo Messi is arguably the best player on the pitch but he is also doing great at the office. With partners like Pepsi, H&S or EA, he is one of the most marketable players of the moment and he has added yet another big contract to the list. He signed a two-year agreement with Tata Motors to become the worldwide ambassador of their passengers car fleet.
This is the first time that Tata Motors will be undertaking an overall brand campaign, with the objective of communicating the values and ethos of the Indian brand passenger cars, with the idea of unfolding many more while this contract lasts.
In words of Tata Motors president, Mayanak Pareek, the idea of this campaign is to engage with young people, and given the ability of Lionel Messi to appeal globally and transcend geographies, makes him the ideal person to represent the Indian company.
The contract with the five-time winner of the Golden Ball is for two years, extendable to two more years. The campaign includes printed ads, TVCs, social media campaigns and other activities that will allow Tata to make the best of this partnership and to fully benefit from Messi’s popularity and global reach. The first TVC, which was launched by the end of the year and can be seen above these lines, shows how the shy Leo Messi is becoming more and more comfortable in front of the camera as years (and TV commercials) go by.