Nissan chooses Yaya Touré

The Japanese brand, and one of the main sponsors of the Champions League, is designing its marketing campaigns around the Champions League and in the latest TVC, Nissan chose Yaya Touré to give visibility to the brand and to promote its vans and trucks whith a football themed advert.

The result is an impressive and surprising new sport, the “Truckerball”, where two teams play to win the game on top of Nissan‘s vans and trucks.

https://www.youtube.com/watch?v=4–Xzr9FPwo

The player also used his twitter to promote the new ad and to give some visibility to Nissan.