NIVEA was recently announced as the newest partner of Liverpool FC and the brand has already launched their first TVC in collaboration with the Merseyside club. The brand chose 3 iconic players from Liverpool for the first commercial with the club. Henderson (the vice captain), Mignolet (the goalkeeper) and Sterling (their flagship player) star in this first collaboration between Liverpool and NIVEA. The brand has used a similar formula than the one used in the past with Real Madrid and its players. It’s proven to be effective for the Spanish team and NIVEA just hopes that it will have the same desired effect with the English team.