Lionel Messi is, once again, the star of the latest advert by Turkish Airlines. In this occasion the argentinian star shares protagonism with African idol Didier Drogba. The airline produced a clever advert to promote their routes claiming that the company flies to more flavours than any other airline. To illustrate it, superstars Lionel Messi and Didier Drogba race to find the most delicious food on the planet.
The last 3 TV ads by Turkish Airlines featuring Lionel Messi have reached astonishing numbers of views on Youtube, giving visibility to the brand and raising awareness amongst consumers. The last ad, where Messi took a “selfie challenge” around the World with Kobe Bryant, has reached 139m views on Youtube so far and the new ad has already reached a remarkable 8m views… in only 4 days.
Turkish Airlines decided to invest in Lionel Messi as the brand’s global ambassador and his popularity is paying off, proving that endorsements with football players and athletes in general are a proven and effective marketing.