Last March Iker Casillas was unveiled as one of Hyundai‘s new ambassadors and he’s been doing activities and events with them ever since. The outcome of Brazil’s World Cup was not great for Spain and hence for Iker Casillas, but he hasn’t lost his appeal and every and each event that he does has great media exposure and grants visibility to the brands.
In this occasion, Iker Casillas took part in an event with Hyundai where he had to make some saves in front of a branded goal and he later answered some questions from the journalists that were gathered there. Branded events/interviews are a common practice within brands that invest in football and these activities usually offer good returns. The whole event had great media coverage and his answers were analyzed and discussed during the week, giving himself and Hyundai great exposure.