Football fans are a key target for betting brands and football legends are a fantastic way to engage with them and to attract their attention. We have seen it over the years and most
Argentinian star and five-time Ballon d’Or winner Lionel Messi will serve as a brand ambassador for the Chinese dairy products manufacturer Mengniu Group, adding to his large portfolio of partners, which includes brands and
Beko, the leading domestic appliance brand in Europe, has become the new main global partner of FC Barcelona – alongside Rakuten and Nike – and has extended its sponsorship agreement with the football club,