Beats by Dre has done it again. A big football competition is here and the popular consumer electronics brand has taken the opportunity to gain some visibility and to capitalize the momentum generated by
Very few people hesitate when asked about the top3 most marketable football players. Messi, Neymar and Cristiano Ronaldo are on the back of everybody’s minds. They keep signing deals and partnering with brands, thus
Harry Kane recently received the golden boot award in England, consequence of the 25 goals that he scored for Tottenham last season. He is now in France with the national team to try to
The Youtube video serial Zlatan@Work by the beverages brand Vitamin Well keeps on with new videos in collaboration with its brand ambassador Zlatan Ibrahimovic. The Swedish international is one of the most popular football players in the world and
Cristiano Ronaldo is the leading role in the new Nike campaign designed to promote the new Mercurial Superfly V. Despite many people trying to retire Ronaldo, he keeps proving on the pitch that he is
After the success of his book ‘I prefer the cup’ in May 2009, Italian manager Carlo Ancelotti has published a new book under the title ‘Quiet Leadership’. This time he has focused on his football knowledge and personal
The Brasilian football superstar Neymar Jr. has recently reached 50 milion followers on Instagram and so he decided to celebrate this milestone posting the image you can see under these lines thanking his fans for
When there is a strong bond between brands and ambassadors, marketing campaigns have a bigger impact. The Swedish car manufacturer Volvo has released a new emotional campaign, which can be seen above these lines, with
It’s not strange to see football stars taking part in strange marketing campaigns. FC Barcelona’s player Andrés Iniesta and Real Madrid’s basketball star Sergio Llull are the latest ones to join this list. Both athletes have been chosen