UEFA Champions League’s final will be in Berlin this season. Adidas prepared a special Game Day Plus about FC Bayern Munich and the manager and a few players become the stars of the show.
As part of Barclays’ activation of their partnership with the Premier League and because young fans are the future of the game, Barclays are giving away thousands of Barclays Premier League tickets and customer-only
Football clubs have several partners and are continually trying to grow their sponsorship portfolios. Manchester City is not an exception. One of the club’s partners is Hays, a recruiting company that operates worldwide. In
Four years after his retirement, Brazil legend Ronaldo has revealed he will return to the pitch with NASL club Fort Lauderdale Strikers, where he is a share-holder. In the past few weeks there’s been
Gareth Bale’s transfer was worth a reported £86m in 2013 but Real Madrid is making the best of it both on and off the pitch. Sony Mobile recently announced that Real Madrid and Wales
Spending around 6mio€ per season sponsoring the most awarded player in the world and realizing that consumers associate him with your main competitor is not precisely good news for a sports marketer. This is
English legend David Beckham is more than a former football player and H&M is making the best of him. The brand has been working with David Beckham for the past few years and it’s
David Villa showed his acting skills in a recent collaboration with singer-songwriter Sarah Packiam and musicians Tim Mitchell and Albert Menendez in the song “New York City All The Way” addressed to all fans
Lucas Silva recently published a video on his Instagram account where he showed the way from the entrance of Valdebebas to the building where the players spend the day and they have all the
Brazilian football player Kaká has signed an endorsement deal with American dietary supplements company Midway Labs. Kaká’s presence in the United States is already bringing him commercial success and the 32-year-old midfielder, who will
Premier League players Wilfried Zaha and Saido Berahino recently participated in a photo shoot + interview session to promote videogames Call of Duty and Evolve, respectively. As it’s been shown and mentioned several times,
Audi is one of Real Madrid’s main partners and one of these brands that believes football is an excellent marketing platform. In its latest TVC, the German brand chose Carvajal and Marcelo to feature
US automotive manufacturer Chevrolet has recently announced that the brand has signed an endorsement deal with Brazilian national football team manager Dunga, proving once again, that managers and former players are very appealing to brands
Messi, Suárez, Bale or Benzema are some of the most well-known ambassadors of the German giant Adidas. However, not only the biggest ambassadors help the brand gain visibility and raise awareness. Adidas has hundreds
Sergio Agüero, Samir Nasri, Dedryck Boyata and Yaya Touré recently tested their football skills with Fifa15. EA Sports organized a tournament with some of Manchester City’s stars and Agüero and Nasri faced Touré and
Ahead of his return to boyhood club Manchester United, the two-time Champions League winner and Sunderland defender Wes Brown visited Peterlee-based The Academy at Shotton Hall to cheer on the school’s Under 15 team
Manchester United’s legend, Peter Schmeichel, was recently seen in London for the launch of the new HTC’s UEFA Collectors Edition ‘Champions’ handset at Carphone Warehouse. HTC is one of the main sponsors of the
German brand Adidas recently opened a new store in Barcelona and the brand’s most iconic ambassador, Leo Messi, was there for the innauguration. The Argentinian icon was the guest of honour during the evening
The PSV and Netherlands winger, Memphis Depay, will endorse the American brand for a multi-year period, starting immediately. He will wear Under Armour’s soon-to-be-launched boots in matches and training sessions. He will also appear