Monthly Archive:: diciembre 2014

Everton FC is another of the clubs that use their players to get to their fans during Christmas. In November we could see Samuel Eto’o and Steven Pienaar giving ideas to fans and advising

FC Barcelona also invites you to celebrate Christmas with its players. Like their next rivals in the Champions League (Manchester City FC), the club has created an advent calendar to create a Christmassy atmosphere

Clubs use their players not only in their commercial campaigns but also in their communications and messages. Players are a very powerful marketing tool and they are enormously helpful when it comes to reaching