Social Media Archive

Police takes advantage of Neymar Jr.

Brands see Social Media platforms as a key marketing platform. Tools like Facebook or Twitter are commonly used to give visibility to brands, to promote products or events or to announce new partnerships and

Javi Martinez shares injury with fans

Social Media platforms are key for athletes and celebrities in order to increase their popularity amongst fans and commercial brands. There are players like Cristiano Ronaldo or Neymar Jr. who have mastered the technique

Kun Agüero wants to be #ForeverFaster with PUMA

PUMA’s mission is to be the fastest sports brand in the world and for that they recruit the fastest ambassadors, such as Usain Bolt. For the new campaign PUMA is using its most relevant

Win the chance to have a beer with Iniesta

Estrella Damm offers football fans the possibility to play football with Andrés Iniesta Estrella Damm is one of the official partners of FC Barcelona and thus they usually also use their players as ambassadors.

Telcel’s ambush marketing campaign with Gio Dos Santos and co.

Telcel tried to be present in the World Cup with Mexico through its stars The Mexican telecommunications company Telcel wanted to be present in the 2014 edition of the World Cup and they came

Agüero, Goetze, Suarez… growing with the World Cup

2014 World Cup was a huge success and the final became biggest event in social media history The World Cup’s final was a social media phenomenon but so was the whole competition. All players

Aguero and Villa in the Best XI

According to Llorente y Cuenca we could create the perfect XI regarding the player’s influence in the net The Spanish consultancy Llorente y Cuenca created what they called “The Map of Power in the

Zlatan chats with his fans

Cartoon Zlatan answers his fans questions in Youtube Nike Football did a very intensive campaign called Risk Everything before and during the World Cup that turned out great. Not only they used players that

Mourinho as Yahoo’s Specialist

Mourinho became Yahoo’s Specialist for the World Cup A few months ago we saw Yahoo announce that they were partnering with José Mourinho to provide in depth analysis during the World Cup. As part

Cristiano Ronaldo helps Sportlobster to become a huge success

A London-based startup is reportedly enjoying faster growth than some of the most successful technology firms in the world and Cristiano Ronaldo has actively helped towards this huge success. Sportlobster, a British social network

Luis Suarez bites again

Several brands are taking advantage of the Luis Suarez incident to promote themselves in Twitter After the incident between Luis Suarez and Chiellini big brands have sunk their teeth into the debate raging on

Guillermo Ochoa becomes the king of the net

Guillermo Ochoa’s popularity increased massively after his excellent performance against Brazil If Mexico could obtain a point from their game against Brazil (0-0) is thanks, in a great extent, to Guillermo Ochoa. The goalkeeper

The World Cup effect on Twitter

Sergio Agüero, Neymar Jr., Giovani Dos Santos… many are the football stars that have seen their Twitter profiles improve notably because of the World Cup. Needless to say that the most important competition of

Zlatan Ibrahimovic gets his own show

Despite not being in the World Cup, Zlatan Ibrahimovic is one of Nike‘s most popular ambassadors and his set of skills and his style on and off the pitch make him the best candidate

Agüero is a great example of how powerful Social Media is

Agüero shares pictures via Facebook that reach millions Football players are getting ready for the World Cup and some of them, like Sergio Agüero, take the opportunity to share their experience with fans via Twitter,

Spotify “signs” Juan Mata for the World Cup

Spotify is gaining exposure with Juan Mata during the World Cup. Juan Mata recently published a series of tweets saying that he is just creating a new playlist in Spotify, where he will include one new song

Carlo Ancelotti turns 2.0

Carlo Ancelotti presented his new website and Social Media channels Carlo Ancelotti, after closing a successful first season at Real Madrid with the titles of the Champions League and Copa del Rey, presented his

David Villa first player ever for New York City FC

World Cup winner makes history as NYCFC’s first player. New York City FC recently announced through all channels the first signing of the club’s history, and the club hasn’t just signed anyone to be the

Pelé scores yet another Golazo

Brazilian soccer legend Pelé has signed another endorsement deal ahead of the Fifa 2014 World Cup in Brazil. This time, Pelé has partnered with Seattle-based energy drinks company Golazo. The Brazilian football legend will

Iker Casillas announces in Twitter his new personal brand 1K

Iker Casillas recently unveiled via Twitter the logo for his new brand. 1K is Iker Casillas‘ new personal fashion brand and all the benefits will be used to support the different charity projects of